Through the patient’s eyes, the book provides insights into how hospital, can become more patient-centered by measuring, and improving the experience of care. The book is an attempt to interlink between key drivers of marketing of healthcare services, i.e. service quality, trust and patient satisfaction to patient loyalty. The chapters discuss in details how quality of services, trust of patients in healthcare setting play an important role in developing patient satisfaction and patient loyalty and are strategically relevant for healthcare services. Presently, an increasing trust, service quality and satisfaction level of the patients will be more important for improving the outcomes in healthcare settings.