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Hospital Management from Service Sector Perspective

ASHVINI ARUN VORA
ISBN: 978938599990120161/e
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Available In stockSold by Jaypee Books and Delivered by Jaypee.
    MRP
    0
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    Available In stockSold by Jaypee Books and Delivered by Jaypee.

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      Key Features

      • Written and narrated in very simple practical language. It is easy to understand hospital from service sector perspective 

      • Latest information about upcoming sector is dealt 

      • It clearly differentiates between hospital administration and hospital management  

      • Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept 

      • Deals with importance of human assets and shift of focus of top management towards employees 

      • Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained  

      • Profit centric hospitals pricing policies are deeply explained based on customer-defined values 

      • Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry 

      • It is a ready reference book for latest hospital management   

      • Provides in-depth knowledge of quality model-SERVQUAL model.

      Product Details

      Publisher :

      JPB

      Edition :

      1/e

      Binding :

      Paper Back

      Language :

      English

      Pages :

      250

      ISBN-13 :

      9789385999901

      Item Weight :

      300 grams

      Dimensions :

      5.5 x 8.5

      Printing Format Color :

      Single Color

      Copyright year :

      2016